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Dating sites market size

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Dating sites market size

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore. The field is already crowded, with almost 3, companies running dating sites, according to a dating sites market size last fall from business research firm IBISWorld. To survive, they'll need a novel marketing strategy and a focus on untapped potential daters — sites targeting niche markets have higher rates of membership growth, according to the report.

The biggest web dating companies have a huge lead over the competition — two control more than 40 percent of the market. Of 19, couples married between andmore than a third met through an online dating site, according to a study in last May's Proceedings of the National Academy of Sciences. Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.

That means an expanding target market, and it doesn't include the unknown number of married people trolling the sites.

Global Online Dating Services Market was valued at USD Billion in and is projected to reach USD Billion by, growing at a CAGR of % from to What is Online Dating? Online dating can be defined as system where one Online dating can be defined as system where one can find and introduce themselves to new personal connections over the internet. worldwide: Revenue in the Online Dating segment amounts to US$1,m in The segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love.